Goal Alignment
Vertical vs. Horizontal Alignment
The process of ensuring all individual and team goals fundamentally connect to the overarching company vision.
Alignment is the ultimate goal of an OKR rollout. Vertical alignment ensures that an individual contributor's work supports their manager's goals, which support the VP's goals, which support the CEO's company vision.
Horizontal alignment ensures different departments (like Sales and Engineering) have interdependent goals that do not actively conflict. When an organization is fully aligned, silos break down and everyone rows in the exact same direction.
Horizontal alignment ensures different departments (like Sales and Engineering) have interdependent goals that do not actively conflict. When an organization is fully aligned, silos break down and everyone rows in the exact same direction.
Misalignment (Silos)
Engineering ships 5 new AI features nobody asked for, while Sales struggles to sell the core product because it lacks fundamental stability.
Strong Alignment
Engineering establishes a Key Result to 'Reduce core product crash rate to 0.1%', perfectly supporting the Sales Key Result to 'Increase enterprise renewal rate to 95%'.
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