Objectives, Goals, Strategies, and Measures
What is OGSM?
A one-page strategic planning framework used to connect a top-level vision to bottom-level execution.
OGSM is a highly structured planning tool heavily utilized by enterprise manufacturing companies like P&G. It breaks strategy into four columns: Objectives (the vision), Goals (the financial metrics), Strategies (the operational choices), and Measures (the project tracking).
OGSM is inherently more prescriptive and rigid than OKRs, making it excellent for massive global supply chains that require 1-to-3-year locked-in strategies rather than agile 90-day pivots.
OGSM is inherently more prescriptive and rigid than OKRs, making it excellent for massive global supply chains that require 1-to-3-year locked-in strategies rather than agile 90-day pivots.
Strategy
Expand market penetration in Latin America through localized distribution centers.
Measure
Track pre-orders secured vs. automated battery assembly yield rate
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