Specific, Measurable, Achievable, Relevant, Time-Bound
What are SMART Goals?
A framework prioritizing clearly defined, realistic parameter sets for establishing metrics.
The SMART framework is a tactical way to ensure that goals are actually actionable. A SMART goal must be Specific, Measurable, Achievable, Relevant, and Time-Bound.
The key difference between SMART goals and OKRs is the 'Achievable' parameter. While SMART goals are designed to be 100% completed, OKRs are deliberately designed as 'stretch goals' where 70% completion is considered successful.
The key difference between SMART goals and OKRs is the 'Achievable' parameter. While SMART goals are designed to be 100% completed, OKRs are deliberately designed as 'stretch goals' where 70% completion is considered successful.
SMART Goal
Increase organic blog traffic by 15% (Measurable/Specific) by the end of Q3 (Time-bound) by publishing 5 new articles a week (Achievable).
Non-SMART Goal
Get a lot more traffic to the website soon.
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