Big Hairy Audacious Goal
What is a BHAG?
A long-term, 10-to-25-year overarching vision statement designed to fundamentally shift a company's trajectory.
A Big Hairy Audacious Goal (BHAG) is meant to be a mountain to climb. Coined by Jim Collins, a true BHAG focuses the entire organization on a unified, monumental effort. It is not a quarterly target, but rather a decade-long crusade.
If your OKRs are the tactical quarterly steps, your BHAG is the final destination on the map. You set your OKRs specifically to ensure you are continually walking toward your BHAG.
If your OKRs are the tactical quarterly steps, your BHAG is the final destination on the map. You set your OKRs specifically to ensure you are continually walking toward your BHAG.
Classic BHAG
'Put a man on the moon and return him safely to earth by the end of the decade.' - NASA (1961)
Not a BHAG
Increase our Q2 profit margins by 5% over Q1.
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