Objectives and Key Results
What are OKRs?
A collaborative goal-setting protocol used by teams and individuals to set challenging, ambitious goals with measurable results.
Objectives and Key Results (OKRs) is a framework defining company goals and tracking their outcomes. The Objective is qualitative—what you want to achieve. The Key Results are quantitative—how you measure success.
Pioneered at Intel and popularized by Google, OKRs are designed to create extreme alignment and focus. They differ from standard KPIs by specifically isolating the metrics that denote change and growth, rather than steady-state operational health.
Pioneered at Intel and popularized by Google, OKRs are designed to create extreme alignment and focus. They differ from standard KPIs by specifically isolating the metrics that denote change and growth, rather than steady-state operational health.
Objective
Create an absolutely magical, delightful onboarding experience for new users.
Key Result
Increase day-1 user retention from 40% to 65% by the end of Q3.
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