Stretch Goal
What is a Stretch Goal?
A high-effort, high-risk goal intentionally set above normal standards to attract breakthrough innovation.
Pioneered by agile organizations, a stretch goal is inherently scary. A traditional 'committed' goal expects 100% completion. A 'stretch' goal expects 70% completion. The philosophy dictates that aiming for 10x growth and landing at 6x yields far better results than playing it safe and aiming for 1.5x.
In OKR culture, achieving 100% of your Key Results consistently implies you are sandbagging—setting goals that are too easy. True stretch goals require rethinking entire systems rather than just working harder.
In OKR culture, achieving 100% of your Key Results consistently implies you are sandbagging—setting goals that are too easy. True stretch goals require rethinking entire systems rather than just working harder.
Committed Goal
Increase website traffic by 10% next quarter.
Stretch Goal
10x organic website traffic by engineering a completely new viral SEO ingestion pipeline.
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