Design & UX OKRs

Elevate product usability, build atomic design systems, and champion user research.

Objective

Create a gorgeously cohesive and scalable Design System.

KRIncrease the percentage of frontend components utilizing the new strict UI library from 30% to 100%.
KRReduce the average time for a designer to hand off a mock-up from 3 days to 4 hours.
KREliminate 100% of hardcoded HEX colors from the main web application CSS.
INITIATIVEAudit the entire codebase and consolidate the 42 different shades of gray into 5 standard design tokens.
INITIATIVEHost a cross-departmental Figma masterclass for engineers.
Objective

Fiercely champion the voice of the customer through empirical research.

KRConduct 25 deep-dive qualitative user interviews focusing on the new mobile app.
KRIncrease the 'Ease of Use' System Usability Scale (SUS) score from 68 to 85.
KRReduce the user drop-off rate on the critical checkout flow by 50%.
INITIATIVEImplement heat-mapping and session recording software.
INITIATIVEEstablish a 'Customer Advisory Board' featuring power users.

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Related resources

If you want the terminology first, read the OKR glossary and then come back to these templates.